What does stakeholder mapping identify in planning seminars?

• A. It identifies project sponsors and budgets.
• B. It identifies who is affected, their influence, and communication needs.
• C. It identifies venue capabilities.
• D. It identifies the seminar schedule.

Answer: (B)

Stakeholder mapping focuses on people and groups who have an interest in or are affected by the seminar. It involves identifying who will be impacted, who can influence outcomes, and what each group needs to know to stay engaged. This helps you tailor messages, decide who should be involved in decisions, and plan appropriate communication channels and frequencies.

It’s not primarily about sponsors and budgets, venue capabilities, or the seminar schedule. Those are separate planning elements (financial governance, logistics, and timing), whereas stakeholder mapping concentrates on understanding the relationships, influence, and information needs of the people and groups connected to the seminar. For example, you’d map attendees, organizers, sponsors, and possibly regulatory or community groups, assess how much influence they have and what level of detail or frequency of communication they require, and then craft a targeted engagement plan.